My son has been running around the house with super powers for the last 2 hours!- Adam K
You guys truly had kids in mind when putting this product together, thanks so much Super Heroic!- Ruben H
Play needs to be preserved. It empowers our children, helping them to build imagination, creativity and confidence. Super Heroic is our way of preserving this incredible power.
Super Heroic Can Bring Out the Hero in Every Kid
Super Heroic wants to make all children feel like they can save the world–which is why its sneakers come with capes.
Aimed to encourage kids to dream big and promote the power of play
Unlock their superpowers
Every Super Heroic product has been created to surprise, delight and fuel childrens’ ambition. By combining cutting-edge design with materials that are built for play, we’re gearing them up for every mission.
Welcome to Play HQ
Play is for everyone. Nobody gets sidelined. Get involved, join the family, follow our journey and start shaping the future with us. Sign up to become a Guardian of Play and tag us with #superheroic. Let’s spread the power of play.