Hero Lab’s mission is to spread the power of play across the country, one city at a time. Hero Lab is a mobile experience designed to make eyes light up, to motivate and excite. It is a playground on wheels, spreading energy and positivity everywhere it goes.

Wherever Hero Lab stops, there will be games that help kids smash their targets, obstacle courses that make them feel indestructible, and products that will show them how to unlock their inner super powers. Experience Hero Lab for yourself, it’s coming to a city near you.